Fact 1: 55% of eBay transactions are touched by mobile
Fact 2: 99% of eBay listings are NOT mobile friendly
Scott Schenkel (eBay Chief financial officer):
“…at this point, the total eBay mobile volume is 44%, and the percent of GMV (Gross merchandise volume) touched by mobile is 55%. So this is obviously a larger and larger channel for us.”
According to Google executive, Jerry Dischler: “Google Is Now Getting More Searches From Mobile Phones Than Computers in some countries, such as in the US and Japan, for example.”
These quotes are simply stating the well-known fact – Mobile is taking over the world as a whole , and eBay in particular.
This fact raises the question –
Are your eBay listings mobile optimized?
Unless you have specifically prepared your listings for the mobile revolution, the answer is probably – no.
In this post, I’m going to answer three critical questions:
- What is the importance of mobile-optimized listings for eBay sellers?
- How do eBay listing descriptions work on mobile devices?
- How can you create mobile-optimized listings to grow your eBay business?