As an eBay seller, getting your listings to the top in search results(on eBay) is one of the major differences between success and failure – between making money or not.
So, who or “what” decides which listings to show first when a buyer is searching for a Gucci purse, red widget, Ford truck, etc?
The great and powerful Cassini – The eBay search engine.
Whether you’re a beginning, intermediate, or more advanced eBay seller, understanding how this search engine works and what Cassini wants from you, is crucial to your long term success.
This detailed tutorial covers a lot of ground and is, well, really long. However, it’s written specifically for those who are serious about increasing their profits on eBay.
OK, ready to make more money on eBay?
Let’s jump right in, shall we?!
What is Cassini, The eBay Search Engine
Cassini is eBay’s internal search engine.
A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for.
Cassini was rolled out in 2013.
The information in this tutorial is based on the knowledge I have of it today.
Since all search engines change over time, I’ll keep this article updated as new standards and functionalities are instituted.
Just like Google, Yahoo, Bing, and hundreds of other search engines,Cassini has been programmed to gather zillions of pieces of data regarding human search, engagement, and purchasing behavior.