10 Trust Signals That’ll Help You Win Customers and Influence Sales
Over the years, we’ve asked buyers in countless focus groups this question:
Which factors affect your decision to buy something on eBay?
The answers have changed over time, as you might imagine, but trust is always at the top of the list. So we put together a list of ways to help you bridge that sensitive gap with your buyers:
Win their attention with professional-looking photos. The product shot is usually the first thing a shopper notices about your item. And since one additional photo added to your listing can increase the chance of a sale by 3%, it’s a good idea to showcase your item in all its glory, from every angle.
Buyers have even told us that fuzzy or dimly lit photos tend to cast a seller in an unprofessional light and that they’re more likely to overlook such listings entirely. With the right tools, this is usually and easy fix.
Keep your listings clean and concise. Thorough is the name of the game when it comes to the details in your title and description. But don’t overcomplicate your listings. Buyers have confessed that animated GIFs, large wonky fonts, or a long list of the do’s and don’ts for buying from you, turns them off. It sends an early warning signal that the transaction might be difficult.
Also, you probably know this, disclose all flaws. Hiding them only has a negative ripple affect in terms of trust, feedback and repeat business.